Global Sourcing has become a hot topic among businesses all over the world, but
it can be confusing for the uninitiated. Basically defined as the movement of
work to optimal cost labor markets, the practice of sourcing talent beyond
national borders is transforming the way leading companies are optimizing their
business and HR functions today.
Over the last five years we have seen a rapid increase in the number of Fortune
500 companies that are looking overseas in their quest for talent, and are
capitalizing on the opportunities and improved productivity levels that
“offshoring” can bring. And while cost is obviously a factor in this decision,
interestingly, a recent Hewitt survey of companies that are actively offshoring
work identified several other key drivers behind global sourcing strategies.
Improved Productivity Levels
Many companies report improved productivity levels following the implementation
of a global sourcing strategy. The reasons are two-fold. Not only does
offshoring allow one key group or company to concentrate on certain tasks and
bring their own efficiencies to the table, it also frees up the time of
employees, allowing them to focus on core competencies and growing the
business.
Increased Flexibility and Speed
Offshoring presents many opportunities to reduce cycle time and expand or
downsize projects on a real-time basis. These organizational models allow
companies to accomplish tasks more quickly and in a more business-driven,
flexible manner. Most companies using a global sourcing model adopt a
‘follow-the-sun’ work pattern that engages teams in different time zones,
enabling them to offer 24-hour service, seven days a week. Dell Computers,
Microsoft, several airlines and many telecom companies follow this model to
better serve their customers.
Access to New Markets and Customers
Global sourcing also allows for closer proximity and access to emerging markets
in regions such as Asia Pacific and Eastern Europe. Setting up offshore
facilities in these markets creates additional channels of interaction with
local customers, competitors, and governmental bodies, which can lead to new
business opportunities in those markets. For example, a number of companies
that have set up their back office operations in India are also considering
starting their own India business operations as their understanding of the
local market increases.
Access to the Global Talent Pool
The best and brightest people are just as likely to be found in Asia or Eastern
Europe as they are in the U.S., perhaps even more so when it comes to science
and technology. In the current environment, these highly skilled and
well-educated workers are paid at levels that may be considerably lower than
their U.S. counterparts with similar credentials. For instance, an equity
researcher on Wall Street will earn around US$10,000 per month, while the same
level of skill is available for US$5,000 per month in Singapore.
Countries such as China, India, Malaysia, and the Philippines produce a surplus
of qualified college graduates each year. For these newly minted graduates, a
job in a reputable organization is appealing given its more generous pay and
respectable status relative to other jobs. This may be in sharp contrast to the
situation in Singapore, where operational back office work may not be viewed as
desirable by workers with similar qualifications.
Acquiring Experience
Global sourcing brings the expertise of the external team to the table,
utilizing its knowledge and leveraging off its experience. Therefore companies
can offer a better quality of service because they can leverage the best
practices of their local vendor.
Keeping up with the Competition
There are also competitive and cost management reasons for global sourcing. Many
executives know that if their competitors are looking offshore to find
technology or process support for drastically lower costs, they must follow
suit. If their competitors are finding the skills they require through an
offshore outsourcing firm, they must do the same. This is facilitated by new
information technologies such as the Internet and voice-over IP, among other
new enterprise applications.
Too often, organizations merely focus on pure cost-cutting objectives in the
decision to offshore. Successful global sourcing does not follow any one
prescribed methodology, and there are key decisions to be made along the way,
each of which can guide the outcome and ultimate success of the operation.
Hewitt sees the 10 essential factors to consider as follows:
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Business Case
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Which Processes and Functions to Move Offshore
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Evaluation of Offshore Locations
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Operating Model
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Effective Management of Change
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Global Talent Management
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Performance Metrics and Service Level Agreements
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Confidentiality, Legal, Tax and Regulatory Issues
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Risk Management
-
Scalability
In the next issue of Singapore HR Insights, we will explore each of these 10
essential factors.
To learn more on how Global Sourcing can create a competitive advantage for your
organization, please contact
Tan Yee Deng.