Challenge
When the corporate telephony company Avaya was formed just over five years ago,
95% of its people were based in the US, with the remainder in the Pacific and
Europe.
The company embarked on a strategy of external growth, beginning with a number
of acquisitions in the US. Subsequently, further acquisitions were made in
Europe to meet a corporate goal of growing Avaya’s European business to 30% of
its activities.
The objective: to become number one in its business segment, competing with
Siemens and Alcatel in the European region. A major step towards achieving this
goal was the purchase of the German company, Tenovis, a leading European
provider of enterprise communications systems and services, in a $1 billion
deal involving more than 5,000 people worldwide.
In the US, Avaya’s HR people had struggled to be included in the deal team and
the process of post-acquisition HR integration has been painful. Learning from
this experience, they made sure that, this time, they were involved right from
the pre-due diligence stage and that they received the necessary support to
respond to business needs. For them, the pressure was now on to make a
significant contribution to the smooth completion of the deal.
Solution
Getting the right transaction price
As pre-due diligence work was starting in London. Avaya’s HR leaders asked
Hewitt to help. Despite only having access to limited information, our team
managed to identify some issues with pension liabilities equivalent to up to
35% of the total deal price. We alerted HR and helped them to define the
problem and take the message to the deal team. With our support, HR had the
confidence to tie this information in to the financial model for the deal
swiftly and discuss the technical issues essential to overcoming the problem.
Hewitt then worked in partnership with the HR team to resolve the issue during
an extensive due diligence exercise. At the same time we were able to use the
data to start considering post-merger integration issues that the company would
face so that they could discuss their implications with the seller.
Avaya’s Chief Financial Officer asked the HR team, assisted by Hewitt, to
present its findings. Hewitt helped produce a report for this purpose.
Accelerating transition while maintaining people performance
We then advised on post-merger integration, offering support on a number of
areas from compensation and benefits integration to workforce restructuring,
communication and cultural integration.
It was recognised at an early stage that Avaya needed to co-ordinate its
communications approach. This was particularly important as Tenovis, which was
previously owned by Bosch, had a very high profile in Germany and the bid was
surrounded with a great deal of press speculation.
Hewitt was asked to work with the company’s two communications teams to create a
consistent message, establishing a legally compliant process for communicating
both internally and externally, to employees, works councils and the media,
across nine different countries. This is a clear example of how we supported HR
to maintain the people performance that underpins business results.
Transformation of the business and people models
We continued to work with Avaya for about a year, offering HR support across all
nine countries, from corporate support to local delivery. Hewitt also helped HR
to define, map and deliver the best support to the organisation throughout its
transformation from a US-based company to a global business. In this way,
Hewitt was able to support Avaya on its way towards achieving that
transformation into a truly global business.
Results
A few days after the HR team, with Hewitt’s support, made its presentation to
the Chief Financial Officer, Avaya decided to go ahead with the acquisition.
Hewitt’s project team members stayed close to the key stakeholders throughout
the transaction, using its comprehensive range of HR skills to help them to
position and manage the different issues and solutions on a daily basis.
Hewitt was able to bring value to this transaction in three key areas: helping
Avaya to get the right transaction price, accelerating transition while
maintaining people performance and ensuring Avaya achieved the expected deal
synergies during the transformation phase.
This close partnership helped Avaya to ensure that the acquisition was handled
strategically, from communication to alignment of the new company structure
with corporate strategy.
Avaya
A world leader in secure and reliable Internet Protocol (IP) telephony systems
and communications software applications and services, Avaya Inc. designs,
builds and manages communications networks for more than 1 million businesses
across the globe, including over 90% of the FORTUNE 500®. The company has about
60,000 employees worldwide.